Dari Diagnosis Sosial ke Transformasi: Rekonstruksi Analisis Sosial untuk Dakwah di Masyarakat Algoritmik
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Nanda Ayu Rizwatun Nimah
Ali Hasan Siswanto
Transformasi masyarakat menuju ekosistem digital-algoritmik telah mengubah ruang, aktor, otoritas, dan mekanisme produksi serta distribusi pesan dakwah. Perubahan tersebut menimbulkan persoalan akademik karena metode analisis sosial dalam studi dakwah masih cenderung berorientasi deskriptif dan diagnostik, terutama pada pemetaan karakteristik mad'u dan identifikasi masalah sosial. Pendekatan tersebut belum sepenuhnya menjelaskan keterkaitan antara struktur sosial, agency, relasi kuasa, serta mediasi platform dan algoritma dalam proses dakwah transformatif. Artikel ini bertujuan merekonstruksi analisis sosial sebagai fondasi metodologis dakwah transformatif di masyarakat algoritmik. Secara teoritis, artikel memadukan perspektif sosiologi dakwah, teori structure-agency, relasi kuasa, digital religion, dan platform society. Penelitian menggunakan metode critical integrative literature review melalui identifikasi, seleksi, kategorisasi, dan sintesis kritis terhadap literatur yang relevan. Argumen utama artikel menunjukkan bahwa analisis sosial dakwah perlu bergeser dari sekadar diagnosis kondisi masyarakat menuju pendekatan transformasional yang menghubungkan pemetaan sosial, diagnosis akar masalah, analisis aktor dan kuasa, mediasi algoritmik, intervensi dakwah, serta transformasi sosial. Kontribusi ilmiah artikel terletak pada rekonstruksi konseptual analisis sosial dakwah yang menempatkan struktur, agency, kuasa, dan algoritma sebagai unsur integral dalam menjelaskan mekanisme transformasi sosial melalui dakwah.
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